Claire Zulkey models her Tee

So the Two Film T-Shirt launch wasn’t quite as explosive as I may have fantasized. I was pretty sure I’d sell about a thousand of these things in the first few days… because hey, who doesn’t like two films? But what’s obvious to me sometimes takes a little while to catch on with the money-spending masses. So even though I’ve only sold 12 shirts since launching on Sunday, I’m still a long way from chalking this one up as a failure. And I can feel momentum in me bones! The tides be a-turning! Just a few minutes ago I sold a shirt to someone I’ve never met as a gift for her brother in LA. And everyone who loves two films has two friends who love two films. And those two friends each have two two-film loving friends. And at some point, two times two times two times two times two gets to be a gazillion.

Steve W. models his Tee

I’m really digging the photo gallery over on TwoFilmTShirts.com. I hope people continue to submit their photos. Each time one comes in, my head inflates a little bit, and I think, “man, this is more than a t-shirt… it’s a movement!” We’re talking Occupy Wall Street significance!

The nice thing about Two Film T-Shirts is that it’s a very low maintenance project. Sure, it was born of several late, late nights. But now I can just sort of sit back and hope it catches on. So in the meantime, I’ll be working to launch two more new projects in the “Stupid Products for Stupid Living” line. Stay tuned for IWantToWriteASongForYou.com, and IWantToTwirlAroundForYou.com in 2012!

Speaking of segues… how about that brand new Dave Gilley-ized logo up at the top of the page, eh?