This experiment will never die… A couple of months ago, it got a nice shot in the arm from my buddies Fuzzy and Erica. They each launched a competitor web site. First, Erica, with “May I Please Draw an Owl for You?“ She offered genuine owl drawings for only $8, served up with a big [...]
Now that Impress These Apes draws to a close, it’s time for me to turn my attention to this exciting project. I’m happy to announce auditions for The Nairobi Project. We’ll be casting 3 guys and 3 gals as we produce this gem of a script in its entirety, giving it every bit of attention [...]
I thought all relevant data had been collected on this experiment, but I had to go and open my mouth… on a whim, and entirely as a joke, I submitted iwanttodrawacatforyou.com to Groupon.com.
This experiment is a little different from the others in that it’s an ongoing project for me, and it really started years ago. I’ve always been fascinated by the idea that there are plenty of things out there that are absolutely free for the asking, if we can only muster up the effort it takes [...]
The What If: What if I just asked people for the things that I wanted? Is it possible to receive cool free things simply by sticking your neck out and letting your desire be known? The Hypothesis: My theory is that a mountain of cool stuff is out there for the taking, and that to [...]
In December of 2009 I received the following email: hello there.my names is Victor Gido from nairobi kenya and would like to ask i fyou people are intrested in any plays for the moment.i can assure you that you wont regret by doing so.please do reply with immediate effect.i will be looking forwad to hear [...]
The What If: What if I concocted an absurd and idiotic premise for a play, and scammed an email scammer into writing it for me? What if I then produced that play as-is using reputable actors and a reputable director? The Hypothesis: My theory is that a catastrophically poor concept coupled with untested writing from [...]
The Conclusion: I’ll admit that the results from this experiment were not what I expected at all. I felt like one of those movie protagonists who, at the end of a long journey, realizes that the journey held the meaning, not the destination. The TV exposure was an absolute bust – so my original hypothesis [...]
The Experiment: Step 1 – The Product The first step was to think up a ridiculous product that would be easy to create, and easy to fulfill. Almost immediately I came up with custom hand-drawn cats. I can’t draw very well, but my lack of skill is made up for by my speed, creativity, and [...]
The What If: What if I created a simple product with a catchy commercial, and ran the ad on television? Can creativity + money = a break-even return? Can a product reap the benefits of television advertising even if that product is stupid? The Hypothesis: My belief going into this project was that creativity plus [...]